Advertising Discovery Session

The first step we take is to begin the discovery phase of your campaign. This is when our team will assess your entire digital business, goals, current content and existing audiences to develop a custom advertising strategy. This is also where we will establish your budget.

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FB/IG Ad and Audience Development

Once your advertising strategy is complete, we’ll begin building out your advertising funnel. Our advertising specialists will develop several versions of ads to run across your social platforms. Upon your approval, we will launch your advertising campaign.

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Ad Monitoring

As your Instagram ads are running, we will be monitoring the ads on a daily basis. We will make sure that your ads are running and that you are inline with your budget. Most importantly, we will be monitoring the progress of the ads and pausing any combinations that are simply not working.

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Ad Optimization

This most crucial step in any campaign. As your ads run, we will look for optimization opportunities. Our advertising specialists will analyze the performance data associated with your campaign, and make any necessary changes. This may include targeting new audiences, developing new ads, or trying different types of campaigns. Ad optimization is an advanced skill and one of the major benefits of working with an agency.

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Campaign Analytics and Reporting

You will be sent Instagram advertising reports each month from our agency. It will display the amount of people reached, clicks received, as well as conversions achieved throughout your campaign.