Top 5 Social Media Marketing Mistakes Businesses Make

Social media is a great way to promote your business and get new customers. However, there are many mistakes businesses make promoting themselves on social media.

We've all been there. You're trying to sell something, and you're doing everything right: you have a great product, you're using the right hashtags, you're posting on the right days at the right times. And still, no one's buying. Well, there are several things that might be going wrong.

First and foremost, I'm going to share the # 1 reason right now. You don't know your audience.

We regularly see this mistake when people come to us for social media marketing help. The perception is that if someone likes your page or follows you on Instagram, they'll be interested in what you have to say or buy from you. But that's not always true!

For example, if your business sells luxury handbags and only posts photos of models wearing them with captions like "shop now," chances are good that people who follow you aren't looking for luxury handbags—and they won't buy from you!

So make sure you know who is following/liking your page and what they want out of an interaction with you. The rest we shared in this dandy little blog post below.

Top social media marketing mistakes.

Here’s a quick rundown of the tippity top online marketing mistakes:

• You don't have a social media strategy in place

• Your posts aren't engaging and relevant to your customers and fans

• You're not sharing interesting content that will help people learn more about your business, products or services—and hopefully become more interested in buying from you!

• You don't use analytics (Google Analytics) and other tools available for tracking data about what works best for reaching your target audience

Keep reading to learn about the 5 marketing mistakes killing businesses out there.

One of the most common mistakes is to promote yourself everywhere by all means.

One of the most common mistakes is to promote yourself everywhere by all means. If you tweet, post on Facebook and LinkedIn, and use Instagram, it’s easy to get overexcited and share too much of your content with your followers.

In fact, the more posts that you publish on different networks, the lower their engagement rates will be because they get lost in a stream of information instead of being noticed.

Also try not to use the same post on multiple platforms – each social media platform has its own audience with its own interests so don’t try to attract people by using similar content from one network to another when promoting a product or service (but if you do it anyway, remember that not all platforms are equal).

Finally do not waste time trying out new channels like Snapchat or Pinterest if they aren’t going well for you – focus on improving results instead!

Another common mistake is to promote yourself on social media channels that are not relevant to your business or target audience.

Another common mistake is to promote yourself on social media channels that are not relevant to your business or target audience.

Social media is a great way to promote your business and get new customers, but if you're using the wrong platforms for promoting it, you can end up wasting a lot of time and money.

If you have a brick-and-mortar store, then your primary focus should be on Facebook and Instagram because these two platforms have the highest number of users who visit physical stores (82% for Facebook and 74% for Instagram).

But if you run an eCommerce website or provide any other internet service such as web design, SEO or digital marketing services then it's better to focus on Google+ because this platform has over 3x more searches than Facebook!

The third critical mistake that businesses make when promoting themselves on social media is not posting enough content.

The third critical mistake that businesses make when promoting themselves on social media is not posting enough content.

If you only post once a week, or even less frequently than that, you’re in danger of losing followers who will go looking for something more interesting to follow.

If you are updating your Facebook page multiple times per day, however, avoid posting more than once every few hours at the most—otherwise people will start unfollowing in droves. Twitter users should keep their tweets short and sweet so they can get through their feed quickly without getting tired of reading all those posts (and unfollowing).

Most importantly: Be consistent with how often you post new content—that way people know what to expect from your updates.

Not using images or using bad images is also a major mistake that many businesses make when it comes to social media marketing.

Another common mistake is to not use images or using bad images. Images are a great way to engage your audience and create more engagement with them. They can also drive more comments, likes, shares, traffic and subscribers for you. This is why it’s important that you always have high quality photos available when posting on social media platforms like Twitter or Facebook.

And the last one, not following the latest trends in social networks and failing to use new features can also harm your success in social media marketing.

It is very important to keep up with the latest social media developments, because they can help you to engage with your audience more effectively. You should also use them to promote your business and increase your reach. But we know it's often challenging for business owners to learn where to start.

Here are some of the top social media features to use:

1. Hashtags: Using hashtags in your posts will help you reach a wider audience and get more likes, comments, and shares. It's also a great way to connect with other businesses or customers who share similar interests as you!

2. Customer feedback: You don't have to do all the talking—your customers can be your best spokespeople! Sometimes they'll say things that are even more compelling than what you could come up with yourself.

3. Live Streaming & Events: Use events as an opportunity not only to host something fun but also share it with others on social media! You can use Facebook event pages or even Instagram stories for this purpose—and if people RSVP, make sure their names are included in the caption so they feel included in the event too!

Conclusion

As a business owner, you should be aware of the common mistakes that businesses make when promoting themselves on social media. Once you know what these mistakes are, it will be easier for you to avoid them and increase your success with social media marketing.

If you're looking for some help with your social media marketing strategy, click here to schedule a free consult. We can help you make sure you're reaching the right people and making the most of your time and budget.