Tips and Tricks for Running Facebook Ads

These days, people are constantly on their phones—and it's no wonder. Mobile phones come with a ton of cool features that make our lives easier and more efficient.

A couple of these features are location-based apps and push notifications, which can help businesses reach customers in new ways.

In this blog post, we'll take a look at how Facebook ads can add value to your business if you know how to use them well.

Make ads that are visually appealing

The image you use in your ad is critical. It's the first thing that people will see when they look at your ad, so it needs to be relevant and of high quality. Here are some tips for choosing images:

• Make sure it's relevant to both the product or service you're selling and the audience you want to target. You don't want to be selling a retirement home using an image of a newborn baby!

• Use images that are high quality and clear so that viewers can make out what they're seeing without difficulty or confusion (and so people will actually click on them!).

• Make sure there aren't any words over the image; only use text if absolutely necessary (or if required by Facebook).

Mention the price of your product.

In your ad's description, mention the price of your product. But don't be too specific! You definitely don't want to mention the price in your headline or image. It'll make you look amateurish and desperate.

If you're running an ad for discounted products, it's fine to include a discount code at the end of your ad copy. Just make sure that people need to scroll through most of it before seeing it so they don't lose interest along the way.

Promote something in your ad that's already popular on your page.

Before you promote anything on Facebook, make sure you have a good idea of what is popular on your page. If you’re promoting a new product or service, try using an offer. For example:

• If you're selling a service, offer a free consultation or quote to entice people to click on the ad

• If you're selling a product with great reviews, use those in your ad copy

Make sure the ad looks good on a mobile screen.

Now that you have your ad set up, it's time to run the ad. Before doing so, make sure that the ad looks good on a mobile screen. If the text is too small or hard to read, people won't be able to click on it—which means no conversions for your business!

You should also make sure that:

• The image is clear and easy to understand.

• The call-to-action stands out and is easy for people to interact with (for example, if they want more information about the product/service being advertised).

• There's not too much going on in the background of any images you use in your ads—this can distract viewers from what they're supposed to be looking at!

Include a call to action.

A call to action (CTA) is an important part of any ad. It’s what prompts users to take the next step in your sales funnel and complete your desired goal. When it comes to Facebook ads, there are two types:

• Brand awareness

• Lead generation

Facebook ads can be effective but only if you do them right

Facebook ads can be a great way to reach your target audience and get them to take action. They're also a cost-effective way of promoting your business, or selling products. But only if you do them right.

If you're new to advertising on Facebook, here's what you need to know: before starting any campaign, it's important that you have an understanding of how they work. Once that's done, it's time to plan out exactly what kind of ad or ad set (a group of related ads) will best suit the needs and goals of your business or organization—and create a campaign around that plan!

Once this is done, stick with it! Don't change things up halfway through unless absolutely necessary—it could mean losing valuable ad impressions and customer data for no good reason at all.

Conclusion

Facebook ads are a great way to advertise your business and get more customers, but they can also be frustratingly expensive if you're not careful.

The tips and tricks above will help you get the most out of your Facebook advertising budget. If you need more help, feel free to click here and check out our Facebook ads class!