The Best Places (and frequency) to Post on Social Media for Service Professionals
- Susan Serena
- Oct 17, 2022
- 5 min read
Updated: Jan 17, 2023
Social media is a great way to connect with current customers and potential new ones. The trick is knowing where your audience hangs out online.
If you're a service professional who is looking to grow your brand on social media, the following platforms are essential:
Facebook is the most popular social media platform for a reason: it's got more users than any other platform out there. That means more eyes on your business, and an easier time getting the word out about what you're doing.
However, just because Facebook has so many users doesn't mean that it's a good place to post content from your service business. You need to be careful about what kind of content you share on Facebook because it can be difficult to control how people perceive your brand through this medium.
For example, if someone sees one of your posts as they scroll through their feed at 2 o'clock in the morning after staying up all night studying for finals, they may not think highly of your company (or maybe they'll just know that you're like them).
In other words, don't use Facebook as a way to market directly toward consumers or customers—use it primarily for marketing with other businesses in mind!
LinkedIn is a great place for service professionals to post content. It’s a place where you can network with other professionals, find jobs and post your own job opportunities.
It’s important to remember that LinkedIn is a professional networking site not a social media platform like Facebook or Twitter. But if you're an expert in your field, LinkedIn is a great way to share your expertise with other professionals.
LinkedIn is a great place to share blog posts that are related to your business. You can also post articles from other sites or news outlets that relate to your industry. It's important to note that LinkedIn doesn't allow you to directly link back to your website. You have to include a summary of the article in your post so that people who click on it know what they're getting into.
This is also the perfect platform to promote your business, as well as promote yourself as an individual brand. One of the best ways to use LinkedIn is to network with other professionals in your field. You can connect with them, share posts and ideas, and build relationships that might one day lead to business opportunities.
LinkedIn also allows you to create groups that allow members to share and discuss ideas. This can be a great way to grow your business, as well as build your personal brand.
You're already in love with Instagram and we are too! It's a great platform to connect with other industry pros, and build your brand.
Instagram is a great place to post photos and videos (short and long form) of your work. It’s also a great way to connect with other service professionals and show off your workspace.
You can use Instagram to post behind-the-scenes photos, share tips and tricks, and even offer discounts or promotion codes.
If you're looking for inspiration, follow other people in your industry and engage with them regularly!
If you’re looking to connect with other professionals in your industry and share useful information, Twitter is the place for you.
Twitter is also a great place to share links to blog posts or news articles that you think will be relevant for your audience. It doesn’t have the same reach as Facebook or Instagram, but it does have a higher engagement rate than both platforms.
And since it has such high engagement rates, tweets tend to stay in people’s feeds longer than other types of content do—which means your tweets will stay at the top of their feed longer if they are engaging enough to keep users scrolling through their timelines.
If there are pictures from jobs you've done, posting them on Twitter is a great way to show off what kind of work service professionals like yourself provide!
Service professionals have multiple options when it comes to social media platforms.
While there are many options for service professionals to choose from, it's important to consider your personal goals and audience.
Do you want to build your brand?
Are you trying to connect with customers?
While one platform may be more effective than another at achieving these objectives, the best social media strategy is one that aligns with your overall business goals and targets the right audience.
Repetition is the key to social media success
As with any marketing strategy, repetition is the key to success. While it may be tempting to jump around between platforms and focus on new ones, it's important to stay consistent.
Focus on one network at a time, and make sure you're sharing valuable content that your audience will enjoy.
Listed below is a chart to help service professionals determine when, where, and how to post.
Beginner Social Media Marketing for Service Professionals
Instagram: 2-4x/week 2 Reels 2 static feed posts
Instagram Stories: 2-5 stories daily. Repost recent feed post, Talk about your day, Use stickers (polls, Q&A, link)
Facebook: 3-5x/week A mix between static feed posts, links to articles, FB Lives, video posts LinkedIn: 1-3x/week Market updates, links to articles, reuse FB feed posts from that week
Twitter: 2-4x/week Quotes, market updates, links to articles, reuse FB posts and IG posts from that week
Intermediate Social Media Marketing for Service Professionals
Instagram: 4-7x/week 4 Reels 3-4 static feed posts
Instagram Stories: 2-5 stories daily. Repost recent feed post, Talk about your day, Use stickers (polls, Q&A, link) LinkedIn: 2-5x/week Market updates, links to articles, reuse FB feed posts from that week
Facebook: 3-5x/week A mix between static feed posts, links to articles, FB Lives, video posts
Twitter: 4-6x/week Quotes, market updates, links to articles, reuse FB posts and IG posts from that week
Advanced Social Media Marketing for Service Professionals
Instagram: 7-14x/week Posting 1x/day or 2x/day (morning/evening) 5-7 Reels a week 3-5 Feed Posts (static or video)
Instagram Stories: 10-15 stories daily, report recent feed post, go live, use stickers (polls, Q&A, links), updates throughout day, reposting content from other likeminded accounts
Facebook: 5-7x/week A mix between static feed posts, links to articles, FB Lives, video posts
LinkedIn: 5x/week Market updates, links to articles, reuse FB feed posts from that week
Twitter: 6-14x/week Quotes, market updates, links to articles, reuse FB posts and IG posts from that week
Conclusion
In conclusion, we can say with confidence that service professionals have multiple options when it comes to social media platforms. Each has its own strengths and weaknesses, so it’s important for you to choose the one that best suits your needs and goals.
If you need help with the type of content to create for your social media marketing strategy, don't hesitate to schedule a free consultation with us! Click here to book now!
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