Organic vs. Paid Marketing

In the world of online marketing, there are two broad ways to promote a business: organic and paid. Both types of marketing can be incredibly effective, but they can also be incredibly expensive if executed badly. Let's take a look at each type of marketing and explore how they work together to make your business a success.

Organic marketing

Organic marketing is the process of growing your business through word-of-mouth and online reviews. It's free, but it can take a lot of time and effort to develop a loyal following. Organic marketing is not always reliable, so don't expect immediate success when you're just starting out. If you build up enough trust with your customers, however, they'll stick around even after you've lost your organic status!

Paid marketing

You've probably heard the term "organic marketing" thrown around a lot. It sounds like something you'd use to fertilize your plants, but it's actually a type of online advertisement. Organic marketing is simply advertising your business on social media platforms and search engines without paying for ads.

Organic marketing is more cost effective than paid ad spend because it doesn't require you to pay for each click or impression, meaning you'll always get a high return on investment (ROI). However, there are drawbacks to this method: organic posts don't have as much reach as paid ones do; their influence depends on how well they're liked by people who see them in their newsfeeds; and if someone shares a post with their friends or followers, that's only going to reach so many people—and only those who also know about your business!

Marketing is important for your business.

Let's get this out of the way: marketing is important for your business.

Paid marketing, especially on social media channels like Facebook, Instagram and Google AdWords can be very effective at driving traffic to your site and increasing brand awareness.

But paid ads are expensive—and they're not free. The cost of paying someone else to do it for you is deducted from the profits of your business (if there are any).

Organic marketing works differently. Unlike paid ads that require you to pay every time someone sees your ad or clicks through it, organic search engine optimization allows people who have never heard of you before find you organically without having ever clicked on one of those sponsored ads that pop up next to their search results when they ask Google "How old am I?"

Conclusion

All in all, marketing is crucial for your business and there are many ways to do it. If you need to learn the art of social media marketing for your business, click here to sign up to our next class!