Identifying Your Ideal Customers (and Getting More of Them)

Your ideal customer is out there. You just need to find them. And once you do, you need to give them what they want. In this post, we'll talk about how to identify your ideal customers and how you can serve them better—but first, it's important that we have a clear understanding of what "ideal" means.

In his book The Effective Executive: The Definitive Guide to Getting the Right Things Done (1967), Peter Drucker discusses five different types of customers: routine buyers, specific buyers, potential buyers, decision-making buyers and influential buyers. It's critical that the seller understands which type he or she is dealing with so they know what type of behavior will be expected from them in order for their product or service to be successful in that person's eyes.

Your ideal customer is an individual.

Your ideal customer is a person and nothing more.

This should seem like an obvious point, but it’s easy to get swept up in the excitement of an idea or product and forget that you still need to be able to sell it to someone. Once you understand this, you can better focus your marketing efforts on the right customers for your business—and that makes all the difference.

For example:

• The customer isn’t their organization; it’s their department or function within the organization.

• The customer isn’t their demographic; it’s them as a person (or possible person).

• The customer isn’t their company; it's them working at that company (or possibly working somewhere else entirely).

• The customer isn't even necessarily who buys from you directly—it could be someone who talks about how great your service is with all his friends and gets them excited enough to try out what he's telling them about!

Your ideal customers have problems.

If you don’t know what your ideal customers have problems with, how can you sell to them?

The first thing we need to do is find out what their problems are so that we can help them solve them. You might think this sounds like a lot of work, but it doesn’t have to be! After all, our brains are great at telling us exactly what we want and need (even when our conscious minds might not want to admit it).

So, if we ask ourselves some simple questions about the people who would most benefit from using my product or service—and then listen closely for the answers—the information will come pretty easily.

Your ideal customers are eager for a solution.

For your company to grow, you need customers. The more people who know about you and your product, the more people will buy it. This means that marketing is an essential part of any business plan (and if you don't have a business plan yet, get one!).

You can't just rely on word-of-mouth or social media alone to get the job done. You need to create a strategy around advertising and marketing so customers know exactly where they can find your products or services before they even think about making that purchase decision themselves. With so many companies competing for attention today—and with so much information available online—it's imperative that marketers use every resource at their disposal when promoting new brands. This includes:

• Advertising (TV commercials, radio ads)

• Social media platforms like Facebook or Twitter

• Television shows/movies with product placements (this works especially well for food items like Doritos chips)

To be successful at this stage costs money; however, most businesses are willing to spend some amount on advertising in order achieve growth goals because once someone becomes aware of what we offer via these channels then there’s no turning back from becoming loyal customers!

You're not going to turn everyone away.

If you're new to selling, it can be intimidating to turn away customers. This is especially true if you've been used to working in a traditional office environment where salespeople are trained not to say no and instead find ways of saying yes.

However, the reality is that some customers just aren't a good fit for your business. It's important to accept this fact and learn how to say no when necessary—and even more important, why this is necessary!

Here's what happens when we don't have enough courage or skill set: we try too hard or make excuses for why our product/service isn't right for someone based on their current situation (that may change soon) or personality type (but everyone has different personalities!).

We focus too much on getting the sale rather than being honest with ourselves about what we want from our customers' experience with us so they feel like they got more value than just money back out of us---and if they don't feel like that after working with us once then maybe it wasn't meant for them anyways? But then again maybe someday down the road something will change such as needs arising from other projects needing funds etc etc...

Get to know your target customer and what they want.

• Get to know your target customer and what they want.

• Know how to communicate with them.

• Know how to reach them.

• Know how to engage them.

• Know how to convert them (i.e., sign up for a free trial).

• Know how to retain them (i.e., do they pay each month?).

• And finally, you may have already figured out that the best way to upsell a customer is by providing excellent service and making sure they have access to value-added services like online training videos or other resources that will help take their business further than what’s included in the original package price!
  

Conclusion

It can be difficult to know if you’re on the right track with your marketing when there are so many options. But by identifying your ideal customer and tailoring your messaging around them, you’ll have a much better chance of creating a campaign that resonates with people who will actually buy something from you!

Need help finding who your ideal client is and where to promote your business to them? Click here to schedule a FRE DISCOVERY CALL!