A conversational approach to marketing. How does conversational marketing work?

With conversational marketing, you can engage prospects with one-on-one conversations across multiple channels like email, chatbots and texts. That way when someone reaches out to you online or via text message and wants to know more about your product or service—you can deliver it right away!

What is conversational marketing?

Conversational marketing is a form of customer service that uses real-time messaging and chatbots to engage with prospects, helping them understand the benefits of your products or services. It’s also a way to build a relationship with potential customers so they can become loyal customers in the future.

Conversational marketing works because customers are already talking to companies and expecting a response.

As a customer, you've probably noticed that companies are already talking to you. Instagram stories and Facebook Live videos allow brands to have conversations with their audience. Chatbots allow customers to interact with the company by asking questions and receiving real-time answers from a bot that feels like it's conversing with them.

Once customers begin interacting with a brand in this way, they expect more from that brand—and rightfully so! Customers want companies to provide them with quick and helpful responses when they ask questions or need help via social media sites such as Facebook, Twitter and Instagram. They expect for their inquiries about products or service offerings through these channels to be answered immediately—and if not immediately then within 24 hours at the very latest!

Conversational marketing is like having a one-on-one conversation with a potential customer.

With conversational marketing, you’re basically having a one-on-one conversation with a potential customer.

People want to be heard. They want to know that their concerns matter and that someone will listen to what they have to say. But in order for anyone—even your customers—to feel truly heard, you need to be able to listen well and respond appropriately. In other words: You need empathy!

Being empathetic means understanding where someone is coming from (and where they might go). It means understanding what makes them tick so that you can deliver messages that resonate with them on an emotional level—and ultimately drive engagement or sales results.

A conversational approach to marketing attracts and engages prospects.

A conversational approach to marketing helps you attract and engage prospects.

The fact is, customers are increasingly expecting a response when they reach out to brands. In fact, 73% of consumers expect brands to respond within 24 hours or less. So it's no surprise that in a recent survey conducted by HubSpot, two-thirds of B2B marketers said they had seen an increase in demand for live chat from their customers over the last year. And nearly half (49%) said they expected demand to increase even more over the next 12 months.

Conversational marketing isn't just about responding quickly—it's also about engaging with your prospects in ways that make them feel valued as individuals, not just as anonymous numbers on a spreadsheet or database entry—and getting them excited enough about your brand and its products or services to become loyal customers and advocates for you online and offline alike!

Prospects are more likely to become customers when they get the information they need in the way they want it.

Conversational marketing is a strategy that allows you to interact with your prospects in the way they want, when they want it. It's a more personal and targeted approach than traditional forms of marketing, which sometimes feel impersonal and out-of-touch when it comes to what your customers need or want from you.

Conversational Marketing Best Practices

The best practices for conversational marketing include:

• Be ready for anything (i.e., be prepared)

• Give customers what they're looking for (not necessarily what you think they want)

Conversational marketing can be used across your entire growth funnel.

Conversational marketing is a great way for you to build relationships with your customers. It's a two-way conversation, and it can be used across your entire growth funnel.

For example, if you're looking for new leads or sales opportunities, consider using a conversational approach to engage with potential customers through emails, live chat or text messages. You could also use AI tools that automatically respond to their questions or concerns in real time.

By getting feedback from customers via messaging apps like WhatsApp and Facebook Messenger (which many people are already using), they'll feel comfortable sharing their thoughts—and that helps you understand what they need so that you can provide them with the right information next time they reach out again!

Give prospects what they want, when they want it, in the way they want it.

By giving prospects what they want, when they want it, in the way they want it; you will increase your chances of closing more sales. This can be accomplished through a variety of means.

The first step is to identify what the prospect wants. You should check for this information on the website forms where prospects fill out their details and contact information. If there is no place to ask questions or request more information about your product or service then utilize it in your social media marketing strategy by asking them why they are interested in working with you as well as other questions related to their specific needs so that you can deliver exactly what they're looking for next time around when answering those same queries again during later conversations (which we'll talk more about later).

Conclusion

Conversational marketing has a lot of potential for your business. It helps you connect with customers in ways that are both authentic and engaging. You can use this strategy across all stages of the customer journey, from attracting new prospects to converting them into customers.