7 Newsletter Ideas to Send to Subscribers

Email newsletters are a great way to boost engagement with your audience. You don’t have to be a professional Copywriter to design them!

But, if you want to keep your subscribers interested, you've got to work hard to think up new and interesting ideas for your newsletter topics.

Check out these seven ideas for inspiration!

5 Email Newsletter Ideas for Your Subscribers

The Welcome Newsletter: This is your chance to welcome new clients and let them know what to expect from you. If they are new to the event planning field, they may be apprehensive about what's ahead of them. You can use this newsletter to ease those concerns and give them a snapshot of what their experience with you will look like.

The Welcome Back Newsletter: This newsletter should be sent out once your client has been working with you for a while. It's an opportunity for you to show how much you value their business and make sure that they know how important they are to your company as well as themselves. You can also use this newsletter to let them know about any exciting new projects that are coming up

The Monthly Newsletter: This newsletter is usually sent out once a month and it's used to keep your clients informed about all things related to their event planning experience with you. It could include information about upcoming events, updates on current projects or even some fun trivia facts about yourself or other team members at your company! They'll love getting these emails because it makes them feel special and like part of the family!

The "I'm thinking about you" Newsletter: This is a great way to keep your clients up to date with what's going on in your business and the industry at large. It's also a great way to show appreciation for their business and to remind them that you're there for them when they need you.

The "Here's What I've been Working On" Newsletter: This is a great way to keep your clients in the loop about new projects you're working on and interesting developments in the industry as a whole.

If you want to keep your email newsletters interesting, spice them up with a few of these ideas.

1. Use a good subject line. A good subject line is one that catches the reader's attention. Ideally, it should be short and sweet so it can fit in the space provided by most email inboxes and still get noticed (some mailboxes only display the first few words of each subject line).

2. Write in a friendly tone. Your newsletter should be written as though you're chatting over coffee or hanging out at home together rather than being formal and impersonal like an advertisement or sales flyer would be written (unless, of course, that's what you're going for). If possible, try using humor whenever possible because people will appreciate your sense of humor!

3. Make sure your content is relevant to your audience. If there's nothing in your newsletter that interests them then why would they continue reading? As mentioned above: make sure everything relates back to yourself specifically, so they know exactly who wrote those words before ever entering contact with them directly through their inboxes!

Also consider what kind of information people might need--which topics might catch readers' attention best when combined? Maybe something funny plus something educational because a fun learning experience is better than boring facts alone!

Solve a problem for your subscribers

Try to solve a problem for your readers. This is the most effective type of newsletter topic, because it helps you stand out from competitors, and it also gives you an opportunity to show off your expertise or experience.

For example, if you are an accountant and want to send an email with tips on how to save money on taxes, then this would be a useful content idea for your subscribers who may need help with their finances.

Another example could be if you run a fitness website and have written a guest post about how to build muscle in the gym; sending out this newsletter will help promote both yourself (as the expert) and your site (where people can learn more).

Promote an upcoming event

The best way to get people excited about an event is by giving them a taste of what it's going to be like. Let them know when and where it's happening, how much tickets cost and why they should attend. If you want your subscribers to come along, include a link so they can buy their tickets online in case they're on the fence about attending.

If there are particular aspects of the event that are relevant to your niche (like if there will be a special presentation at an upcoming conference), mention them here as well. The more information you provide about the event, the less likely readers will forget about it — or even worse, think it sounds boring or not worth their time!

You may also want to send out another email with details closer to date of your event so people who weren't already planning on coming will have time to plan accordingly and make arrangements if necessary.

Send a behind-the-scenes look

A behind-the-scenes look at your business is a great way to show the people behind the business. Reveal the human side of your business and show what it’s like to work at your company, or perhaps even an office tour for those who have never been inside your office before.

A behind-the-scenes newsletter can be a great way to engage with existing customers, as well as prospective clients or employers looking for more information about you or your company.

Share expert knowledge

You may be an expert in your field, but it's not always easy to express that expertise in a way that's helpful for your readers. You can share stories about how you overcame an obstacle, or how you found success with a product or service.

In this newsletter I'm going to discuss some of the ways I've found success with newsletters—and what worked (and didn't).

Deliver industry or market insights

Deliver industry or market insights. Here’s a good rule of thumb: If it’s relevant to your audience, it should go in the newsletter.

This can be anything from an article on 3D printing to a summary of the current state of AI in healthcare (or whatever you think your audience would find interesting). Send this type of content once every few weeks as part of your newsletter and don't be afraid to send more than once if necessary. It's better for subscribers if you offer them lots of different topics instead of sending them one long email every week or two that feels like a sales pitch.

Make sure any information you send is interesting—not just another sales pitch! Don't overwhelm people with long emails full just trying to get them onto your website for more information about your product or service; instead, make sure there's a call-to-action at the end so that readers know what they're supposed to do next (i.e.., download an eBook).

Conclusion

In the end, these newsletters are all about getting people to read your content, and there are lots of ways to do that. If you’re looking for inspiration on how to write engaging emails that keep your audience coming back for more, check out our Blogging and Vlogging that converts class! We will teach you all about the art of copywriting for your website, blogs, and emails.

I hope this list has given you some ideas for your next newsletter—and hey, if not? It never hurts to try something new. Or we can create them for you! Click here for more information!