5 Reasons Why Live Video is the Best Way to Connect with Your Audience

Live video is the best way to connect with your audience. It's a powerful tool that can do more than just allow you to share your thoughts and opinions—it also allows you to show off your expertise, add authenticity and personality to your brand, and help people feel like they're connecting directly with you.

In this article, we'll look at four reasons why live streaming is so effective for building relationships between brands and their audiences.

Live Video Helps Your Audience Connect

With live video streaming becoming such a major part of the modern media landscape, your audience now has an opportunity to connect to you (or your brand) on a more personal level. When you're live, your audience can see how real and authentic you are. They can see how much effort you put into your videos, whether that's through lighting or camera angles or other elements. They can also get to know more about who you are as a person. All of this helps to build trust between the viewer and the creator over time, which is one of the most important components of any relationship.

Whether you're a social media influencer or an amateur video producer, you'll want to make sure to reach as many people as possible.

The best platforms for live streaming are Facebook Live, YouTube Live, Instagram Live, Twitter and Periscope.

Each platform has its own strengths and weaknesses. For example, Facebook offers the widest reach in terms of demographics and geographic location, but it doesn't offer as much flexibility in terms of camera angles or audio recording quality (as compared to YouTube).

Instagram is one of the fastest growing platforms for live streaming right now because it offers high-quality visuals and audio recording capabilities that rival those found on other platforms such as Twitch or Mixer. However, its user base isn't quite as large as other platforms like Facebook or YouTube yet which means that your audience might be smaller until you build up more followers.

Live Video Adds Authenticity and Personality

The beauty of live video is that it allows you to show your audience a more authentic version of yourself. If you’re not sure what we mean by “authentic,” think about the kind of person who would be able to connect with them on a deeper level. It's probably someone who doesn't take themselves too seriously and has a personality that shines through in their interactions.

When you're live, your viewers are watching everything unfold in real time — including any mistakes or stumbles along the way — so they know they're getting an unfiltered look at how you are as a person. This makes them feel more like they've gotten to know who you really are because there isn't any editing involved (unless it's done after).

Live Video Can Bring You Closer to Your Audience

When you're on camera, your viewers can see every expression and hear every tone. The live aspect of it means that they can interact with you in real time—you can ask them questions, and they can ask you questions right back! This makes live video an invaluable tool for building trust between you and your audience by showing them that you care about them as people and not just as consumers of what it is that you have to offer.

Live Video Allows You To Show Off Your Expertise!

In the age of social media, you can't get away with being a one-trick pony. If you're going to build a business that relies on your personal brand and expertise, you have to show people what makes you the go to expert in your field—and live video is the best way to do that.

With Live Video, you can:

- Explain the process behind a product or service in real-time

- Answer questions from customers quickly and easily

- Demonstrate how to use your products/services

In other words, live video gives you the opportunity to showcase your skills in real time. It's an engaging way to communicate with your audience. You can get more creative with your content, and you can interact with viewers in real time.

And it's not just about showing off your expertise; it's about making an impact on your audience in a way that feels real and genuine.

Live streaming offers a more authentic and immediate way to connect, plus it's free!

First, it’s more personal than traditional content. When you have a live video stream, the viewers feel like they are talking to you in person because there is no editing or altering of the content before broadcast.

Second, it's more authentic than traditional content. When people watch live streams on Facebook Live and other media platforms, they can see exactly what their favorite influencer or brand representative looks like while they're interacting with them. This makes the experience seem more real and less staged than traditional videos where everything has been pre-recorded and edited before going public.

Thirdly—and maybe most importantly—live streaming offers immediacy that isn’t possible with pre-recorded or scheduled broadcasts (at least not without using social media).

Conclusion

It’s easy to see why live streaming is quickly becoming one of the most popular ways for businesses to connect with their audience. It allows you to showcase your expertise and personality in a way that is more authentic than traditional marketing strategies. Plus, it’s free!

If you want to start using Facebook Live or Periscope for your business, all it takes is a smartphone and some creativity. So what are you waiting for? Get out there and start engaging with your customers today!