5 Reasons Why Business Owners Are Switching to Marketing Automation

Marketing automation is a powerful tool, but it's not for everyone. It helps automate the more tedious, repetitive parts of marketing—like sending out email newsletters over and over again—so you can focus on higher-level work. However, many people are using marketing automation software to save time, increase sales, and even improve brand management.

If you're considering switching to automated marketing or looking into getting a marketing automation software package for the first time, you'll want to see our list of reasons why small businesses are increasingly switching to this approach:

Automation saves time.

• Automation saves time by automating repetitive tasks. You may have heard the old adage that time is money, but it can also be used to help you save time in your business. Marketing automation can be used to schedule social media posts, send email campaigns and more.

• Automation helps create content such as blog posts and videos. With marketing automation, you can easily create content without having to hire a team of writers or video creators because you’ll be able to use software that allows you to access templates for various types of content that are easily customizable for your audience (and whatever industry).

Automation is personal.

With marketing automation, you can send the right message to the right people at the right time. Automation allows you to customize your campaign messages based on a customer's needs and preferences. You can personalize each message according to their interests and behaviors, so that you're talking directly to each individual customer—not just blasting out generic emails en masse.

In other words: Your business is no longer sending one-size-fits-all messages; instead, it's sending customized ones that are especially relevant for each person who receives them. And when businesses send more relevant email campaigns (and fewer irrelevant ones), they see higher engagement rates from customers who want more of what they're selling or service they provide--and less backlash from those who don't want it!

Automation results in more leads.

Automation is a better way to generate leads than manual processes. Here’s why:

• Automation can be used to generate more leads, quicker, cheaper and more effectively than manual marketing.

• Marketing automation uses automated processes to help you achieve your goals. It allows you to monitor the performance of your campaigns, identify which are working well and which aren't and adjust them accordingly so that you know exactly what's working for the success of your business.

Automation helps with brand management.

Business owners know that brand management is a big part of marketing, but many people don't realize exactly what it entails. Brand management isn't just about your advertising campaigns or website and social media presence—it's also about creating a brand strategy and then implementing it to achieve the company's goals.

For example, if a business has decided that one of its primary objectives is to increase its online sales, their brand strategy might include developing an omni-channel marketing program (customer engagement across multiple platforms). But this means that in addition to running ads on Facebook or Google Adwords, they'll need to secure more funding for PPC ads on specific websites like Amazon and eBay where their target audience shops most often. Additionally, they would need an email campaign where customers could sign up for coupons as well as access offers from other sites outside of ecommerce outlets such as Groupon or Living Social.

Automation can improve campaign effectiveness.

While it may seem like an obvious benefit, marketing automation can help you improve campaign effectiveness. It does this by providing real-time data about what’s working and what isn’t, allowing you to optimize your campaigns based on that information.

It can also help increase the number of people who respond to your campaigns. By keeping track of which content your audience responds best to and automating follow up messages based on their behavior, you make sure they see what will be most valuable for them at every step of the journey. This helps ensure that they don’t miss out on any opportunities or sales as they go through their buying process.

Marketing automation isn't for everyone, but if it's right for you, the benefits are great

Marketing automation isn’t for everyone—and that’s okay.

Marketing automation is not a one-size-fits-all solution. It does, however, offer some significant benefits to businesses of all sizes. If it’s right for your business, the results can be phenomenal in terms of revenue and productivity gains. Here are five reasons why:

• You have more time to focus on high-level tasks that generate real results

• You can operate more efficiently by streamlining your workflow processes

• You can get better data insights into what types of content or offers are most effective with different audiences or stages in the sales funnel (i.e., which emails drive clicks through to landing pages?)

Conclusion

If you're a business owner, you might be wondering if marketing automation is right for your company. The truth is that it depends on what industry you're in and how much time you want to spend on marketing. Then again, most companies don't have the budget or staff required to handle all aspects of traditional marketing themselves—and even if they did, today's customers demand more personalized content than ever before.

Fortunately, there are many options out there when it comes to adding new technology into your mix—from using third-party tools like Nowsite or Salesforce to building custom solutions within your existing infrastructure with platforms like Pardot (the latter being less expensive). If you'd like a free tutorial on how a marketing automation platform can work for your business, click here to schedule.